Breda (The Netherlands), 20 December 2024 – Ritchie Bros., the world’s largest industrial auctioneer and leading marketplace for used heavy equipment, concludes the year with the remarkable success of its "Finish Strong, Start Stronger" campaign.
This year-end initiative was designed to help equipment owners optimize their strategies and maximize the value of their assets while offering buyers access to high-quality equipment across a wide range of industries. Showcasing Ritchie Bros.' unparalleled sales solutions and extensive international reach, the campaign delivered record-breaking participation and significant equipment sales through 11 unreserved auctions in key markets worldwide.
End-of-Year International campaign results at a glance
- Volume of sales: Over 19,000 equipment lots sold across diverse industries, including construction, agriculture, transportation, and mining, marking a 25% year-over-year growth.
- Global participation: The campaign attracted more than 22,700 registrants across auctions in Europe, the UAE, and APAC region, underscoring Ritchie Bros.' international appeal.
- Top 5 buyer countries: Buyers from Australia, Spain, Italy, France, and Germany led the way, reflecting the company’s global reach and robust buyer network.
- Top 5 equipment categories sold:
- Mini Hydraulic Excavators – Over 1,000 lots sold
- Hydraulic Excavators – Crawler – Over 500 lots sold
- Agricultural tractors – Over 480 lots sold
- Boom Lifts – Over 680 lots sold
- Wheel Loaders – Over 370 lots sold
“Ritchie Bros. stands out as Europe’s leading company for equipment transactions and heavy equipment services, driving record-breaking participation at our end-of-year sales events. Our unmatched global reach, world-class service, and diverse sales solutions set us apart, ensuring we deliver exceptional results for our customers. Ritchie Bros. continues to set the gold standard in auctions across Europe, making us the first and only choice for buyers and sellers. We don't just compete in the heavy equipment transaction space—we lead it with unparalleled scale and performance", said Duncan Ainscough, Head of International Sales at Ritchie Bros.
Key outcomes from Ritchie Bros. UAE– Dubai
Ritchie Bros. Dubai closed the final quarter of 2024 with a successful auction held on December 10-11, marking another strong performance for the region and showcasing consistent growth.
With more than 1,300 lots sold and 63 countries represented, the auction saw impressive demand from both local and international buyers. Among the top bidding countries were the UAE, Saudi Arabia, United States, Canada, and the Netherlands, underscoring the global reach of Ritchie Bros.’ Dubai events. The auction's strong international presence reflects the region’s continued appeal as a hub for high-quality equipment.
“The diverse range of buyers from around the world highlights the global trust in our services, and we remain committed to delivering quality equipment and exceptional service. We thank our customers for their continued support and look forward to even greater success in 2025,” said Aneel Jacob, Sales Manager at Ritchie Bros. Dubai.
Top equipment sales from the event included a 2021 Cat 740GC Articulated Dump Truck, which sold for $180,000, a 2023 Zoomlion ZRT600 60t Rough Terrain Crane, which fetched $155,000, and a 2018 Cat 160K Motor Grader that reached $103,000. Other highlights included a 2017 Sany STC800 Hydraulic Truck Crane selling for $103,000 and a 2012 Komatsu D155A-6 Crawler Tractor, which went for $85,000.
Looking Ahead to 2025
Ritchie Bros. remains focused on providing customized solutions and strategic opportunities for both buyers and sellers in 2025. The next Dubai auction is scheduled for February 24-25, 2025, marking the first major event of the new year. Additionally, Ritchie Bros. continues to offer a wide range of equipment sales through its Marketplace-E platform, ensuring ongoing opportunities for customers worldwide.
For more information about Ritchie Bros.’ services and upcoming events, visit: rbauction.com.