[Breda, Netherlands / Hamburg, Germany – 04 November 2025] – Ritchie Bros., the world largest heavy equipment auctioneer and a global leader in asset management and disposition, and NetBid, one of Europe’s top specialists in valuation and auctions of used industrial assets, including insolvency auctions, have formed an alliance to optimize their disposition services to insolvency and distressed company restructuring customers in Europe.
The partnership will focus on serving clients in Germany, Austria, Switzerland, Poland and the Iberian Peninsula, with a one-stop solution for distress related asset sales – from expert valuation and legal compliance to global marketing and logistics – delivering seamless transactions through both auction and private treaty sales. Especially in situations of restructuring, insolvency, or large-scale equipment sales, the combined and complementary strength of Ritchie Bros. and NetBid ensures unmatched expertise, transparency and results.
Together, the companies will maximize returns for administrators and distressed companies, while delivering efficiency by combining NetBid's expertise in valuation, insolvency procedures and local legal frameworks with Ritchie Bros' global auction reach, distribution capabilities and logistics network. This alliance will provide tailored solutions for construction companies, banks, insolvency practitioners, leasing companies, restructuring professionals and private equity groups.
“This partnership represents a powerful alignment of two complementary businesses,” said Duncan Ainscough, EMEA Head of Sales at Ritchie Bros. “Ritchie Bros. brings global reach through its auction platform and the operational strength to handle large transactions, including equipment collection and removal professionally and transparently, while NetBid contributes deep expertise in insolvency and compliance.”
“We are pleased to partner with Ritchie Bros.,” added Timm Langenfeld, Member of the Executive Board at NetBid Industrie-Auktionen AG. “Together, we provide an asset disposition process that is efficient, transparent and designed to maximize value for all stakeholders."
For more information, please contact:
Timm Langenfeld
📧 langenfeld@netbid.com
📞 +49 172 889 4119
Duncan Ainscough
📧 dainscough@ritchiebros.com
📞 + 44 77 85221919
About Ritchie Bros.
Ritchie Bros., an RB Global, Inc. (NYSE: RBA) (TSX: RBA) company, is a global asset management and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets. Operating in a number of sectors, including construction, transportation, agriculture, energy, mining, and forestry, the company's selling channels include: Ritchie Bros. Auctioneers, the world's largest industrial auctioneer offering auction events with online bidding; IronPlanet, an online marketplace with weekly featured auctions and providing the exclusive IronClad Assurance® equipment condition certification; Marketplace-E, a controlled marketplace offering multiple price and timing options; and Mascus, a leading European online equipment listing service. For more information about Ritchie Bros., visit rbauction.com or for more information on RB Global, visit rbglobal.com.
About NetBid
NetBid’s story began in 1953 with Angermann Hamburg’s pioneering work in valuation and live auctions. In 1999, the company launched netbid.com, becoming the first online marketplace dedicated to auctioning used machinery and industrial equipment. Since then, NetBid has grown into one of Europe’s leading names in asset valuation and auctions, serving industries across the spectrum. With headquarter in Germany and 8 more offices across Europe, NetBid connects sellers and buyers worldwide. Every month, the platform attracts over 100,000 visitors, handles more than 65,000 bids annually, and has successfully sold over 260,000 machines online since 1999. Guided by the motto “passionate about machines” NetBid delivers full-service solutions – from valuation to transaction – ensuring clients get maximum value, speed, and security when dealing with machinery and equipment.